Read e-book online The Trend Management Toolkit: A Practical Guide to the PDF

Read e-book online The Trend Management Toolkit: A Practical Guide to the PDF

By Anne Lise Kjaer (auth.)

In a quick relocating global, companies have to stay alongside of information research and development recognizing to spot destiny possibilities. Anne Lise Kjaer provides a different technique for worldwide pattern recognizing in addition to functional instruments and methods to aid businesses and corporations examine marketplace alterations and make sure the way in which ahead.

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Companies that actively engage in the process of change were described as “learning organizations” by Arie de Geus in the 1990s and this concept was later popularized by Peter Senge12 in The Fifth Discipline: The Art and Practice of the Learning Organization. Both de Geus13 and Senge were describing environments in which gathering and analysing information in order to evaluate and form fresh ideas and thinking patterns were part of the culture. The learning organization encourages its people to see the bigger picture together and act on it in order to perpetuate the organization.

Emotional forecasting The field of what is best described as “emotional forecasting” emerged and evolved from the design and creative industries. This trend-watching system is used to predict developments within fast-moving fields, such as clothing, food, interiors, paints, cosmetics, retail, media, and marketing – areas traditionally influenced by fashion and cultural shifts. This approach is also extensively used by the automotive and technology sectors, where CMF (color, material, and finishes) strategies are developed to create an emotional consumer bond – in other words, make us fall in love with the product.

10 This was how Wack described the process of intuition, saying that you must know the sound From facts to feelings 25 you want to hear in your own mind before you even throw the pebble and then listen out for it. Intuition may not be the reassuring sound of a pebble on bamboo stem for all of us, but Wack was clearly describing a process of learning to trust our judgment; and it’s worth remembering that he was prodigiously successful at foreseeing forthcoming oil crises and, in an era when the petrochemical giants were struggling to change course, he proposed a new model of flexibility and awareness.

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