Download e-book for kindle: Swiss wine market report by Pierre Spahni

Download e-book for kindle: Swiss wine market report by Pierre Spahni

By Pierre Spahni

This record is written by way of one of many world’s prime specialists at the foreign wine alternate. It presents an in depth exam of Swiss wine intake and distribution, and is going directly to clarify adjustments in wine coverage and laws.

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50 ©. 100 000 000 . 00 -a \ 80 000 000 . 00 . 50 20 000 000 0 . 00 J j 1988 1989 ! 5: Imports of reds in bulk from France Bottled and bulk shipments revealed opposite trends between 1988 and 1996: whilst the gap between falling orders of bottled reds and rising shipments of bulk seemed to widen systematically until 1993, imports of bulk have basically stagnated ever since, whereas those of bottled reds have picked up significantly (following more direct orders by food retailers and smaller operators).

Sales of domestic whites reached the dizzy heights of 85 million litres ten years ago, in 1986/87, and managed to maintain themselves at the 82-83 million level for a few more years, until 1989/90. Demand then took a 2 0 % tumble over the next seven years, down to the current 66 million litres, as AOC legislation was progressively introduced and yields were capped accordingly, forcing domestic wines out of the cheap end of the market which they had swamped during the surplus years. Few wines would aspire to serve that segment under the present circumstances: domestic production costs are simply too high, even in the case of fully mechanised vineyards, for producers to think of matching 3 foreign competition at the bottom end of the market.

40 THE MARKET FOR REDS Bottled shipments of reds from Bulgaria amounted to a few hundred litres in the late 1980s. 2 million litres within 2 years and finally settling at around 800 000 litres. 60 during those 9 years. 1 2 3 4 5 6 7 3 year moving averages. OFS 1991 census data gave an acreage for red varieties that was already superior to that planted with white ones (7 619 against 7 347 respectively, for a total of 14 966). 4 hi per ha for the period 1986/87-95/96. 96 litres of wine respectively).

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