Jump Start Your Business Brain: Scientific Ideas and Advice - download pdf or read online

Jump Start Your Business Brain: Scientific Ideas and Advice - download pdf or read online

By Doug Hall

Doug corridor stocks data-proven tools which can make revenues, advertising and marketing, and enterprise improvement measurably greater.

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Additional info for Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate

Example text

Even 99% is not 100%. When making business and personal decisions, this concept is often missed. We round off to 100% on the top end and 0% on the bottom end. This is not reality. In life, high-probability winners lose and low-probability losers get lucky and win. There is no such thing as a guaranteed lottery ticket. There is no person, no system, no entity on earth that can guarantee success. The best we can do is gain an understanding of our odds of success between various options. Then with this understanding, we can place our bets based on the highest odds of success.

As you’re talking to a friend about your concept, he relates that Fred, in another city, has failed miserably with the same concept. What do you do now? What do you know now? If you’re an optimist, you’ll assume that the idea is a customer winner and that successful Sally is just a more dedicated business person than unsuccessful Fred. If you’re a pessimist, you might assume that Fred did his best, the core customer idea is a failure and Sally just got lucky. In an ideal world, a scientist would gather key data on Fred, Sally and a hundred others like them.

To paraphrase the author Copthorne Macdonald, whose writings and discussions have had a powerful influence on my thinking: “My impression is that all good writing uplevels our experience in some way. ” That, my friends, is the recipe behind this semiliterary effort: a pinch of uplifting inspiration with a healthy serving of quantitative data that can help you see the world of business a little more clearly. Doug Hall Threshfield Farm, Springbrook Prince Edward Island, Canada March 2001 PART I The Three Laws of Quick Quiz: Getting Your Mind Engaged The next few pages contain a quick quiz designed to get your mind engaged in thinking about what makes for a concept with a high probability of success.

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