Download e-book for kindle: International Dictionary of Marketing by Daniel Yadin

Download e-book for kindle: International Dictionary of Marketing by Daniel Yadin

By Daniel Yadin

Written in transparent, unambiguous language, this crucial reference presents actual descriptions of the thoughts, practices, terminology and jargon utilized in all marketing-related components. Softcover.

Show description

Read or Download International Dictionary of Marketing PDF

Similar dictionaries books

William Shakespeare's As You Like It (Webster's German Thesaurus Edition) PDF

This version is written in English. notwithstanding, there's a operating German word list on the backside of every web page for the tougher English phrases highlighted within the textual content. there are numerous variations of As you love It. This version will be precious for those who could

King Richard II (Webster's German Thesaurus Edition) by William Shakespeare PDF

This version is written in English. notwithstanding, there's a working German glossary on the backside of every web page for the more challenging English phrases highlighted within the textual content. there are lots of variants of King Richard II. This version will be important for those who could

Get Pygmalion (Webster's German Thesaurus Edition) PDF

This version is written in English. in spite of the fact that, there's a operating German glossary on the backside of every web page for the more challenging English phrases highlighted within the textual content. there are numerous versions of Pygmalion. This version will be important if you want

Ian Shaw's Dictionary of Archaeology PDF

This dictionary presents these learning or operating in archaeology with an entire connection with the sector.

Additional resources for International Dictionary of Marketing

Sample text

Average frequency Media planning A technique for calculating the average number of opportunities for audience viewing of a television commercial, or radio listening audience. This is based on the gross cumulative audience divided by the net cumulative; or, gross reach over net reach. In radio audience research, weekly reach is defined as the number in thousands, or as a percentage, of the UK/area adult population who listen to a station for at least five minutes in the course of an average week.

Most of these are based on the amount of money previously spent by the customer, accumulated by her, and later exchanged for discounts or gifts. AMA The American Marketing Association. Marketing organizations Amid matter Media buying An instruction to a media buyer to place an advertisement in a position surrounded by or adjacent to editorial. Sometimes termed within matter. Ampersand Desktop publishing, Typesetting, Typography The typographic short-form symbol for the word ‘and’ – &. Analysis Research The reduction of complex data into smaller and simpler elements, capable of being understood or worked more easily.

Its customer care department states that ‘Best before’ means that the contents of the pack should be used or eaten before the date shown. This means that the responsibility is on the customer rather than the retailer. This entire scenario is not only confusing to the purchaser, but sloppy retailing and marketing practice. Until there is an industry standard for this type of chaotic labelling, confusion will continue. See Use by. Bias Marketing research, Statistics In statistical practice, errors arising as a result of the use of unrepresentative samples.

Download PDF sample

Rated 4.18 of 5 – based on 35 votes
Comments are closed.