How to Write Successful Fundraising Letters, with CD - download pdf or read online

How to Write Successful Fundraising Letters, with CD - download pdf or read online

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Sample text

4. Her manner or her appearance—combined with something about your own mood and circumstances—induced you to let her into your home. You weren’t planning to do so; it just happened. And you invited her in even though you knew perfectly well she was going to ask you for money. 5. Once inside, the young woman delivered her pitch, watching your body language all the while and answering every question you raised as responsively as she could, some more fully than others. 6. Something she said triggered a strong reaction in you—enough to provoke a comment of your own and a substantive question.

People send money because you give them a chance to associate with a famous or worthy person There are numerous ways that the identity, personality, or achievements of an individual might be highlighted in a fundraising appeal. For example, that person may be the signer of the letter, the organization’s founder or executive director, the honorary chair of a fundraising drive, a patron saint, a political candidate, an honoree at a special event—or simply one of the organization’s members or clients.

10 How to Write Successful Fundraising Letters after the month’s mortgage, taxes, insurance, credit cards, and grocery bills have been paid. Unless you’re appealing for a major gift, a bequest, or a multiyear pledge, your target is this modest pool of available money. For most families, dependent on a year-round stream of wage or salary income, the pool of disposable income is replenished every two weeks or every month. That’s why most organizations appeal frequently and for small gifts. If your appeal is persuasive, your organization may join the ranks of that select group of nonprofits that receive gifts from a donor ’s household in a given month.

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