By Joseph McLeary
This can be a consultant on easy methods to study, decide upon and use numbers to promote a brand new product concept or a brand new enterprise. It additionally info find out how to construct alliances with key gamers, construct a large base help, and layout a presentation to attract a particular viewers.
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Extra resources for By the numbers: using facts and figures to get your projects, plans, and ideas approved
If they cannot, the company is likely to take a big step backwards. The recently hired leader will struggle for power (he thought it was promised) and eventually lose, often after a bitter and debilitating battle. Original owners can bring new, professional managers into a company and let them be true leaders that prosper. One of the best recent examples is Dell Computers. Michael Dell founded the company and was very successful in a very crowded field of non-IBM suppliers. But he reached a point where he knew he needed help if he was going to take the company to the next level.
But too often a project is shelved because the person presenting it doesn't know how to prove its value to the company or how to gain wide-scale approval. That may be because of insufficient information. Unsupported assumptions. Unprofessional presentation. Inability to answer tough questions. And all of those add up to one thing: poor selling. Perhaps you've never thought of selling as a preliminary step, but as something you do after you've got the project up and running. Aren't ideas launched because of an innovative concept with healthy projected revenues?
ISBN 0-8144-0499-5 1. Business presentation. 2. Communication in management. 3. Persuasion (Psychology) 4. Commercial statistics. 5. Information resources. I. McLeary, Joseph Webb. 4'5—dc21 99-059434 © 2000 Joseph McLeary, Richard Haasnoot, Joyce McLeary, and Susan Drake. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.