Download PDF by Jane Watson: Business Writing Basics (Self-Counsel Business)

Download PDF by Jane Watson: Business Writing Basics (Self-Counsel Business)

By Jane Watson

- Plan and write potent studies - Create specialist letters, memos, and electronic mail - increase a twin of your small business

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Better If you wish to discuss this issue further, please let me know. 8. Use personal words. A good method for determining how appealing your message is to the reader is to count 38 BUSINESS WRITING BASICS the number of personal references. Personal references are words such as I, me, you, he, she, it, we, they, your, and mine, and names of people and companies. A rough guideline is that there should be six personal words for every 100 words. Example If the most recent business writing trends were tracked, it would be evident that an increased number of faxes and e-mails are being sent out to clients, customers, and staff.

Example It is with our deepest and sincerest good wishes that we hereby wish to acknowledge receipt of the news that you have been appointed vice-president of your company. Better Congratulations. We hear you are the new vice-president of Dohickeroo. If you had to choose one of the following two writers to do business with, which one would you contact first? Poor tone I would like to take this opportunity to thank you for visiting our booth at the COMTACTS show last week. 33 Enclosed are the brochures you requested.

Use italics for emphasis, all capitals for more emphasis, and bolding to hold and catch the reader’s eye. Don’t get carried away. Don’t underline the same information that you have already bolded. This is wasting a valuable tool. In addition, too much bolding or underlining distracts the reader from your message. Examples We can register you if you fill in the attached documents. FILL IN THE ATTACHED DOCUMENTS and we will register you. To be registered, you must fill in the attached documents. Wrong To be registered, you must fill in the attached documents.

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