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Extra resources for Business Leadership and the Lessons from Sport
While the other nine themes mentioned in this section go a long way to explaining why Ferrari has enjoyed such longevity at the top, part of the explanation can also be found in its attitude to sustainability in the ﬁrst place. This is the legacy of both Ferrari himself and his successor Montezemolo. Both have proven absolutely committed to long-term success. That meant there could be no shortcuts and quality was paramount. For example, Montezemolo recognized that for the brand to hold its position on the pedestal, the Formula One team had to perform.
Its core competency, however, that which gives it sustainable competitive advantage, is the development of new drugs and bringing them from inception to the marketplace. What is core to the business for GSK, however, is its reputation for reliable and effective drugs. Let us return to our principal discussion in this segment, that of core business. It is, as we stated earlier, the activity from which the organization derives its greatest income and it is often totally different from what is superﬁcially apparent.
With the Manchester United team all but non-existent and Matt Busby, the manager, hospitalized for many months, the task of rebuilding the shattered team fell, off the ﬁeld, on Jimmy Murphy, the assistant coach, and, 43 44 Business Leadership and the Lessons from Sport on the ﬁeld, on young Bobby Charlton. Within two months of the Munich tragedy, Charlton had fully assumed leadership responsibility for the team and had been rewarded by being chosen for England, scoring in the defeat of Scotland at Hampden Park.