By Peter Burrows
An insider's examine the inner turmoil at one of many world's ultimate high-tech companies
this can be the interior tale of Hewlett-Packard Company's fight to regain its former glory, and of the high-stakes conflict among CEO Carly Fiorina and kinfolk scion Walter Hewlett over how most sensible to accomplish that target. for many years, HP was once favorite not just for its cutting edge items and hovering inventory fee, yet for its egalitarian company tradition and father-knows-best integrity. Backfire explains how the corporate fell on tough instances, recounts the historical selection that made Fiorina the world's top-ranking girl govt, and brings to lifestyles the backlash that resulted while she attempted to impose her charismatic salesmanship at the getting older icon. most sensible BusinessWeek journalist Peter Burrows provides the dramatic blow-by-blow of Hewlett's attempt to kill Fiorina's so much arguable circulate of all, her $19 billion buy of rival Compaq desktop. Fiorina received via a whisker, after the costliest proxy struggle in background and a dramatic lawsuit that accused the corporate of illegally solving the vote. This gripping, ongoing tale comprises interesting personalities and dramatic boardroom and court drama.
Peter Burrows (Alameda, CA) has been a know-how reporter for BusinessWeek for 9 years and has coated the HP saga from the beginning. the dep. editor for BusinessWeek's machine insurance, he has been the vital chronicler of Fiorina's tenure at HP, and has written 3 conceal tales at the topic. He has additionally written various different conceal tales, together with seems to be at Steve Jobs's Apple computing device and sunlight Microsystems' Scott McNealy.
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Additional resources for Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard
Next, he offered a study done by HP veteran Ken Wach, who had just been named financial chief of the new HP’s $20-billion high-end computer business. Wach, who had just joined the integration team itself, was even more pessimistic about that part of the company than the value capture updates indicated. He sent his report to Wayman on March 10, along with a note that said: “The attached is a frightening reality check . . I see little realistic upside 19 x B ac k f i r e x and I am not alone. .
With that, Fiorina had hit on her theme for the day. For the remainder of the marathon three-hour-plus session, she would spin variations on “Your math is correct,” like Mozart exploring a musical theme. , it was clear Fiorina was winning. ” Looking back, Neal said he had no regrets about his approach. But the longer he kept at it, the more gleeful the rival camp became. “I think Steve thought he could break her,” Feldman said later. ” —Jonathan Marshall, childhood classmate of Fiorina I t seems that everyone who has ever worked with Carly Fiorina has a strong opinion about her.
36 x The Emergence of Carleton Sneed x In her senior year, Fiorina met Todd Bartlem. The two became inseparable. Neither came from a rich family, and both had to work part-time to pay the bills. Fiorina had a variety of jobs, and worked as a secretary in HP’s shipping department during the summer before her sophomore year. “We were both very serious students, and neither of us had very much cash,” Bartlem says. Part of the attraction for Fiorina seems to have been Bartlem’s humble roots. He is from the farm town of Orland, California, which is little more than a truck stop on the highway that runs through California’s Central Valley.